Well, time to talk about Ford's irresponsible advertising.
In this ad, their headline is: "Ford sweeps North American Car and Truck of the Year Awards"
So, how would you interpret that? To use the word "sweeps" implies that several awards were won, across several categories, and from several reviewers.
They had one car that won one award in one category, and one truck that won one award in another category. That's HARDLY "sweeping" the awards, as the headline claims. Plus, you can't tell who awarded these titles.
They're clearly trying to create an impression that they win all kinds of awards for their cars by stretching the truth and using carefully selected words to deceive the audience.
Sadly, it's probably working (because the ad itself is so boring that it's unlikely that anyone, other than me, will read the copy).
Doesn't mean it's not irresponsible.
TAKEAWAY FOR YOU:
- Don't try to be something you're not. Let your product/service do the talking.
- Maintain your integrity.
- Maintain your ability to look yourself in the mirror.
Your brand reputation will thank you.