OK, this is a new low for advertising.
I see way too many examples of internal inefficiencies getting in the way of effective marketing, but this one takes the cake.
We all know that car dealerships, even within the same manufacturer, work independently. We understand that this inefficiency exists, but that doesn't make it excusable.
Today on the radio I heard a spot for the World Ford dealership in Miami. This is what they said:
"Bring us a lower quote from any other Ford and we'll beat it!"
From any other Ford?!?! They're in a price war... against themselves! Now, I know WHY they're doing this (because each dealer is independent and trying to hit their numbers), but it's an internal, structural inefficiency that has created a monster.
Imagine for a moment...
"Bring us a lower quote for a BigMac and we'll sell you this BigMac for less."
It just doesn't make any sense. As a consumer, I shouldn't be subjected to your internal problems. A Ford is a Ford. If I go to one Ford store, a Taurus should be the same price as it is at another Ford store.
Don't let your internal inadequacies spill into the consumer's experience.