A great way to think about your landing pages

At the MarketingSherpa EMail Summit today, I sat in a great session on creating great landing pages for email and other marketing campaigns (led by Dr. Flint McGlaughlin of MarketingExperiments). Tons of great stuff but for me the highlight was a quick checklist for judging the effectivenes of your landing page. Imagine that your browsers are asking these three questions:

1) Where am I?
2) What can I do here?
3) Why should I?

Genius in its simplicity.