Monday, March 22, 2010

It has started: the death of web sites as we know them!

Check out this online ad for Heineken Light

Notice anything odd?

1) Prominence of Facebook link
2) ABSENCE of any Heineken brand web address

Not even the slightest reference to

This is not the only example I've seen lately. Many brands are using Facebook as their landing page for ad campaigns. And it's not limited to online campaigns - I'm noticing this development on TV too.


The power of Facebook.


Get a Facebook page... NOW! If you have one already, use it more!

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