Check out this online ad for Heineken Light
Notice anything odd?
1) Prominence of Facebook link
2) ABSENCE of any Heineken brand web address
Not even the slightest reference to www.heineken.com.
This is not the only example I've seen lately. Many brands are using Facebook as their landing page for ad campaigns. And it's not limited to online campaigns - I'm noticing this development on TV too.
The power of Facebook.
TAKEAWAY FOR YOU:
Get a Facebook page... NOW! If you have one already, use it more!