It has started: the death of web sites as we know them!

Check out this online ad for Heineken Light

















Notice anything odd?

1) Prominence of Facebook link
2) ABSENCE of any Heineken brand web address

Not even the slightest reference to www.heineken.com.

This is not the only example I've seen lately. Many brands are using Facebook as their landing page for ad campaigns. And it's not limited to online campaigns - I'm noticing this development on TV too.

Wow.

The power of Facebook.


TAKEAWAY FOR YOU:

Get a Facebook page... NOW! If you have one already, use it more!