Saturday, June 13, 2009

Clarity in advertising

Doesn't this ad just say it all?

I know it's not that different from the other training ads, but most of them say "get the body you want...". This one comes right out and says it: "get THIS body".

It also appeals to a very specific audience. If you've seen 300, you'll get it right away. If not, well, you won't be tempted to click on the ad (and the advertiser won't pay a dime).

Clarity and simplicity are good. Especially in crowded advertising spaces like FaceBook.

Your turn: Any examples of "clarity" ads?

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