Friday, January 16, 2009

See? Market analysis pays off! Atta boy Hyundai!

An "atta boy" goes out to Hyundai today.

They have launched an "Assurance" program, which basically says that if you buy a Hyundai and then lose your job (within a year), you can give it back.

Imagine that!

So here's a company that truly took market analysis to heart. I can see it now - marketing people, agency people and executives sitting around a table begrudgingly reviewing the latest market trend analysis, and coming to the harsh realization that sales are down because people are worried about losing their jobs and being stuck with the car payment. But, instead of blaming company performance on market factors that seem beyond their control, they decided to negate the impact of that factor altogether!

Don't know if it will work, but a brilliant idea, I must say.

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