I wrote in a previous post (two below) about Pizza Hut's failure to deliver on their $6 pizza promise. Now we have another culprit committing the same brand offence - GM Goodwrench.
Their latest radio campaign attempts to establish (just as adamantly as Pizza Hut does) that they sell tires for $89.95. They go so far as to survey other retailers for their price ($106 average). But then the spot says "dealers will set individual prices"!!! No they won't. Not according to your ad they won't. The price will be $89.95. There's a mismatch between the advertised price and the actual price - a failure to deliver on the brand promise.
Shame on you GM Goodwrench! You should read my blog more often!