Does your company advertise on TV? And would the hockey-watching audience be considered a reasonable audience for you to target?
If so, the NHL playoffs are a must-buy for you.
Once a game goes in to overtime, the broadcasters run out of things to say, so they run more ads!
I was one of the few that stayed awake for all 4 extra periods of Sunday's Dallas-San Jose tilt (although don't tell anyone... that's a bit embarrassing), and I kept seeing the same ads over and over.
So there's some free advice for TV advertisers - NHL playoffs!