Friday, April 4, 2008

VISA shows up in the right place at the right time

If marketing is all about creating the demand for a product (in the mind of the consumer) then matching the perfect product to that need, VISA has set a new standard.

You've probably already seen it, or even taken advantage of it (albeit, only if you're in the US - more on that in another post!). If you've chosen some products from lately, and you're in the checkout process, there's pane at the top of the page showing you:
- How much you will be spending with this checkout
- How much you would save with an amazon VISA card ($30)
- Your new total for the checkout

So if you're about to buy $35 worth of books, there it is staring you right in the face: get a VISA (instantaneously, no less), pay $5 instead!

Why wouldn't you?

Sure there are reasons not to, but they are the same reasons you would have with any other card. VISA has created an offer so compelling, though, that they certainly have a far better chance of signing you up than any other card would. They are in the right place at the right time!

Think about your online ads. Are you simply trying to find the sites that offer the most impressions and/or the right demographics and hoping a good portion of the audience might be interested enough to click through, or are you finding sites that by their nature direct people to the EXACT desired behviour that suits your product, then promoting said product right when it would be most useful to them? See the difference?!

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