Wednesday, February 3, 2010

Everything you do either damages or enhances your brand

I speak about that often - that everything you do (from answering the phones to advertising on TV) will either damage or enhance the brand reputation you have established.

What does this guy's picture say about his brand reputation?

So, what do you think? What words pop to mind when you see this picture?

Your brand is exactly that: the words that pop into the consumers' mind when they make a connection with you.

Make sure you're actively managing those connections. Each and every one.

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