Wednesday, December 23, 2009

Creativity counts - just look at this Mac ad

In my marketing seminars and engagements I preach the importance of creativity. Marketing ideas, and in particular advertising ideas, need to stand out and make you notice. They need memory glue. They need to be different.

There are lots of examples that work, and this Mac ad is a recent example.

Most online ads take up one location on a web page. Most have some kind of animation. Mac took it one step further by buying TWO prime locations on the page, but then also integrating the ads so they work together.

In this ad, PC leaves the right-hand, vertical spot to participate in what's going on in the horizontal spot, while Mac watches (I'd show it to you, but the ad rotates so if I sent you a link, you might not see it).


That creative thinking about how to make people notice really works.

Most ads are noise. This ad is memorable.

And that's the whole point: how can you think creatively about how you advertise or market your brand that makes it truly stand out from the noise?

Think Diamond Shreddies

Think Bic razor billboards (click to view).


Your turn: what are your favourite ads that truly stood out from the rest - that were truly creative?

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