Tuesday, March 25, 2008

Yup, cool matters

Sometimes, despite all the planning, demographic analysis, targeting, contingency planning, sensitivity analysis, and focus groups, cool just works.

This really cool microsite makes me want to buy an R8. Period.

(turn sound on, click logo, and make sure you click "start now")

Have your say: What are some other examples of "really cool, and therefore effective"?

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